Marketing Montserrat Carnival 60
Create Marketing Collateral and Manage the Social Media Pages for the 60th Edition of the island's annual carnival.
Support the Montserrat Arts Council in increasing visibility through content creation and promotion for Montserrat Carnival 2022.
No. of Posts Created:
What We Did
As this was the 60th celebration of Montserrat’s oldest festival, we acquired photos of past kings, queens, and cultural icons for use in our promotional campaign.
We researched and compiled names of former calypsonians and queens from 1962 to present for use in billboards and to update the organization’s website.
As calypso is a key feature in the carnival, we collaborated with the local radio station for daily quizzes to offer prizes and tickets to the events.
We produced press releases before and after key events and this kept the carnival in the local and regional media.