Overview
Write, Produce & Distribute 4 Videos.
We developed a storyline around a single mother struggling to use positive discipline principles to raise her young son.
Deliverables
- 4 Video PSAs
- 4 Radio PSAs
- Hosted Virtual Launch During the Pandemic
- provided Final Report
- Distributed to All local Media
Our Approach
The four PSAs introduce us to young Jason who is precocious and often has a mind of his own. His mother, Lisa often struggles to practice new methods of parenting than what she’s known.
When we are creating PSAs using the same characters, we like to show their evolution throughout the process.
By the final PSA, Lisa is offering advice to another young mother.
The PSAs are still used widely on local radio and used as commercial fillers in live streamed events all year round.